Mine: Identity Protection

Mine is a service that allows you to see yourself like data-miners see you. It is about giving users insight into how their data is viewed by others. We split this into two realms: how individuals see you (e.g. Facebook, employers), and how machines see you (the NSA, advertisers, etc.).

My team developed the project under the supervision of Clay Shirky. It was part of a competition called Design Expo. The prompt for that year:

Given the available data, what can we invent that would improve the lives of individuals?

Microsoft Research Faculty Summit

My team won the regional competition and brought the project to the 2013 Microsoft Research Faculty Summit as part of “Design Expo – Making Data Useful: Improving Your Life, Community, and World”.

Process

We took an iterative approach that allowed us to refine the design and message over time. Given the prompt above, we started to imagine how we could use data to help the individual.

Brainstorming

What can we create that uses data to improve the lives of individuals? We started by generating some ideas, then came at it from…

Iterate: {blank}-ability

Bringing together everything we brainstormed and discussed, we created an early design iteration of what would eventually become Mine.

Iterate: Digestible

We focused on statistics, text analysis, and displaying results through easily digestible tidbits of data insight.

Iterate: Make it Mine

The name ‘Mine’ came to be while envisioning the power of using this product. We simplified our interfaces for impact and clarity while also…

Testing

We interviewed a many people, both in-person and online.

End of Semester Results

After gathering some great data from our interviews, we iterated to the final presentation of our design.

The Team

My team developed the project in a class taught by Clay Shirky at NYU ITP. It was presented at the 2013 Microsoft Research Faculty Summit as part of the Design Expo – “Making Data Useful: Improving Your Life, Community, and World” – where it won Best System Design.

My role: concept contributor, UI design, logo design, presentation design, Mechanical Turk user testing
Worked with: Omer Shapira, Donna Miller Watts, Michael Rothman
Professor: Clay Shirky

Me: wireframes, mockups, Mechanical Turk interviews, Metro-style mockups, logo design, donor of social data for testing
Donna Miller Watts: in-person user interviews
Michael Rothman: in-person user interviews
Omer Shapira: wireframes, mockups, donor of social data for testing
All: research, ideation, persona development