Our WWW integration with LG was part of their AI ThinQ branding. The success with shoppable NBA games made for a natural way to market the TVs. At the time, Kyle Kuzma’s career was taking off.
I worked with LG and their ad agency to plan out optimal scenarios to show off the feature. I then created assets appropriate for compositing into the final video. This is how we created the “Hanging With Kuz” ad campaign.
