How I Gamed Online Data to Meet My Match: Amy Webb at TEDxMidAtlantic (by TEDxTalks)
This was a great talk about how she reverse-engineered online dating to meet her ideal man. She discusses her own research into how popular profiles are crafted (e.g. average of 97 words). There is another version of the talk here that gets into more specifics about her findings.
Data points she tracked during her dates early on:
- High fives
- Stupid sexual remarks
- Bad vocab
- Checked mobile
- Units of alcohol
- Questions about my job
This later grew into 72 data points – used to quantify how well someone matched her and establish minimum standards (separate from any metrics provided by dating websites themselves).