The name ‘Mine’ came to be while envisioning the power of using this product. We simplified our interfaces for impact and clarity while also capturing some playful interactions.
Brainstorming
fine-grained controls had led people to “share more sensitive information with larger, and possibly riskier, audiences.”
– NYT Biz section – data mirror
Thoughts:
- what performs the analysis? human or computer analysis
- are tools available to fully automate?
- human/peer analysis: must rate others in order to be rated yourself
- find the enemy for this product
Iterate
We imagined some interfaces for our product that were more impactful and not overcrowded with data. One was a playful take on a children’s tale. The other a simple diagram to show how closely you align with the person you want to be seen as.
And I coined a catch phrase to capture the power of the action taken by using our product:
Make it mine
This also led to its new name, Mine: describing the data-mining aspect as well as taking agency over how your data personal shapes your reputation.
Feedback
explain why they are the enemy
remove details about enemy
speak to that appetite- what’s the business model?
premium model- some stuff for free but you can buy your way into a mill/reputation model
personal analytics- think about that
missed the clarity of “see how others see you”
2 companies/examples that uses social data, but for different purposes – single, specific quotes
Show + act feedback loop (data mirror component is still important)
klout, other real world examples
tracking + bad data -> find examples of this
start from scratch: use only actual examples of what people said, no theoretical
advertisers vs other data harvesting services
** Preserve the name somewhere (data mirror)
** Add the “make it mine” button
** Make only use of real life examples
** Steve Bodo article about focus group.
** Make a focus group on mech. turk or J school.
** Can someone say “we have 50% of bad data, and we don’t know which half”
– Doc
- “The mine project” are doing something similar
- The issue is tracking
- business model: freemium
– Mary
- The data analytics companies are sitting behind the advertisers
- “This is about personal analytics”
– Clay
- Have a punchline “see yourselves as others see you”
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